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Israel and R&D - an ongoing obsession

by Orit Oz on 02 Mar 2017

We all know that Israel is a high-tech capital with almost as many start-ups as Silicon Valley.

According to Rubicon Venture Capital, if we looked at the number of start-ups per capita, Israel might actually be number one.

But what makes Israelis so obsessed with R&D?

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Topic: Sales, Strategy, Global

Using online marketing to generate a buzz (or a moo)

by Miri Peled on 19 Feb 2017

Afimilk case study: all you need is lab

When Afimilk — a pioneer and global leader of management technology for dairy farming — was preparing to launch its In-line Milk Lab internationally, the company turned to Oz Branding for assistance in creating a combined online and offline campaign for the launch.

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Topic: B2B Marketing, B2B Digital Marketing, Social Media Marketing, Online Marketing, Global, Branding, Digital Marketing

The changing role of CMOs in B2B marketing

by Miri Peled on 27 Dec 2016

With the evolving nature of the marketplace, the role of the Chief Marketing Officer (CMO) is quickly transforming and becoming one of the most strategic functions in most organizations.

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Topic: B2B Marketing, B2B Digital Marketing, Social Media Marketing, Inbound Marketing, Strategy, Digital Marketing

The importance of branding in launching new products

by Dina Gidron on 13 Dec 2016

 

There is no greater satisfaction than watching our customers successfully launch groundbreaking and transformative products that take the market by storm — especially when we played a role in branding them!

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Topic: Brand Value, B2B Marketing, B2B Digital Marketing, Online Marketing, Branding, Digital Marketing

Getting creative in B2B marketing

by Miri Peled on 10 Nov 2016

 

We speak a lot about branding — adding value to B2B brands, building global brands, marketing in a digital world, employee branding, etc.

Yes, they are all absolutely vital to business growth and success.

But we often tend to speak less about or even ignore a less “sexy” component— lead generation.

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Topic: B2B Marketing, B2B Digital Marketing, Social Media Marketing, Inbound Marketing, Online Marketing, Digital Marketing

How Can the Digital Revolution Help You Extend Your Reach?

by Orit Oz on 09 Oct 2016

 

If we were to tell you that the world is in the midst of another major digital revolution, would you be surprised? We wouldn’t — because technology is seriously rocking our world, and it’s creating unprecedented disruption in its wake.

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Topic: Sales, Inbound Marketing, Online Marketing, Digital Marketing

Should I Still Speak to My Customers Face-to-Face?

by Miri Peled on 26 Sep 2016

 

In today’s digital age, we tend to focus a lot on online marketing (also known as Inbound marketing), which includes the use of social media, email marketing, and other online platforms to communicate with our customers.

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Topic: B2B Marketing, B2B Digital Marketing, Social Media Marketing, Inbound Marketing, Online Marketing, Digital Marketing

What’s all the fuss about Inbound marketing?

by Orit Oz on 18 Sep 2016

 

We’ve all heard the term Inbound marketing thrown around a lot lately. It’s become the latest catchphrase in a field that’s already packed with catchphrases.

But what does it actually mean and can it help B2B businesses grow?

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Topic: B2B Marketing, B2B Digital Marketing, Strategy, Branding, Digital Marketing

“Branding In” in International Branding

by Dina Gidron on 13 Sep 2016

 

We’re all aware (at least most of us) of the crucial role that B2B brands with a clear correlation to core company values play in business growth and expansion. But what happens when we achieve what we want and start expanding internationally?

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Topic: Brand Value, Strategy, Global, Branding, Branding In

Your Employees as Your Main Brand Ambassadors

by Dina Gidron on 18 Aug 2016

 

As part of our focus on B2B branding as the core of what makes your company beat – a reflection of who you are, what you do, how you do it, and why you do it — we’d like to zoom in on one of the most important factors in pulling it all together and actually making it work: your employees.

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Topic: Brand Value, Strategy, Branding, Branding In

Why Marketing in Europe is Like a Polar Bear

by Orit Oz on 13 Jul 2016

 

Note: This is Part 1 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read the introductory post to this series here.

 

When our head of VP Strategy at Oz Branding, Dina Gidron, asked Dirk Assent, managing partner at Bernstein, Gmbh to talk about marketing in Europe at the B2B

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Topic: B2B Marketing, Strategy, Global, Branding

Getting Over the Great Wall: Marketing Successes and Failures in China

by Orit Oz on 13 Jul 2016

 

Note: This is Part 2 of a 5-part series highlighting the speakers from our annual international B2B marketing conference this past November. Read Part 1 here.

 

Mike Golden, CEO of Adsmith China, gave us some tips at the B2B International Conference 2015 this November about what to do (and what not to do) when marketing your brand in China. This

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Topic: B2B Marketing, Strategy, Global, Branding

Growing Your Brand in the USA: Key Success Factors

by Orit Oz on 13 Jul 2016

 

Note: This is Part 4 of a 5-part series on our annual international B2B marketing conference this past November. Read Part 3 here.

 

Matt Bowen, President and CEO of Aloft Group, shared with us at the Global Marketing Challenges for B2B Companies the key success factors for Israeli companies to scale their product in the U.S.

 

Mr. Bowen cited

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Topic: B2B Marketing, Social Media Marketing, Strategy, Global, Branding, Digital Marketing

The Online Approach to Event Marketing

by Miri Peled on 13 Jul 2016

 

In the world of B2B, inbound marketing is often thought of as completely separate from your offline marketing. This type of thinking, however, misses opportunities for effective lead generation, especially when it comes to B2B conferences.

This post will explain how to effectively integrate the two to achieve your company's greater marketing

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Topic: Brand Value, B2B Digital Marketing, Social Media Marketing, Strategy, Global, Branding, Digital Marketing

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